The reason I came back to New Zealand was to work on my own business, Zemobo. At the time, Zemobo was going to be an event-based social network. While I had done my research into the market, it turns out it wasn’t good enough, and there were several other players, including Yahoo! Upcoming.

So I went back to the roots of my idea. I envisaged a site where you could choose a time and a place, and read about what was happening there at that time. Sometimes you see something going on, but don’t know what it is. Well, head to Zemobo, and you might find that someone who was there had written about it. That’s the idea behind Zemobo.

Continue reading →